Before you start any marketing or communications plan, you need to know your current position, both in terms of market perception and in analysing your strengths and weaknesses.  Footprint can undertake this on your behalf, to help you make the most of your strategic marketing and get the best return on your marketing communications investment.

The Footprint team has been working with some of Yorkshire's finest graphic designers for many years, to manage the whole design process, whether it be for a business card or a new corporate brochure.

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From stand-alone news releases to full trade and consumer media relations programmes, Footprint handles public relations programmes for a wide range of clients, successfully targeting publications as diverse as Plastics & Rubber Weekly to Harpers & Queen, The Grocer to the Sunday Times.

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Often companies and organisations are judged not on the good work that they do, but how they deal with things when they go wrong.  Crisis management covers any situation where an organisation could face negative feedback in the public arena, often in situations where the press can get involved looking for comment or interviews.

Footprint’s team are trained to deal with crises of all proportions, from controversial plans to larger-scale issues where there may be legal implications to any comments.

We can either prepare a pro-active action plan and crisis management strategy, or prepare reactive statements, acting as the first – one often only – point of call for journalists requiring further information, statements or comment.

In-house

Where a news release would be improved by good photography, members of the Footprint team often head out with their professional digital camera to capture images that complement the story, whether it be monks in Santa hats, Kim-and-Aggie style clean-ups, children and animals or simply stunning shots capturing a particular moment in time.  We’ll even provide the props!

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Commissioned

Where the work requires a particular expertise – for example, studio shots or work further afield, Footprint works with a network of professional photographers to capture just the right image.  Often, members of the team will be involved in the shoot as art directors, or we can prepare detailed briefs for a photographer to take shots anywhere in the world.

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Whether you want someone to do your PR for you, or just want some guidance on doing it yourself, Footprint can help.  We run training sessions for people who want to learn how to communicate with the media, including advice on handling difficult questions.  We can also run training sessions for the trainers of trainers – complete with supporting materials – to help people within your organisation advise others on working with the media.

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Bringing together all the disciplines of newsletter and literature production, from researching stories and establishing a design which best reflects your corporate image to production and distribution, Footprint manages the whole process, cost-effectively and with the minimum of fuss.

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Whether you are looking to come up with a new corporate identity from scratch, or simply wanting to update your existing logo and stationery, Footprint can help with innovative design that doesn't need to cost the earth.

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Creating display materials for exhibitions and conferences can be a time-consuming task, so let Footprint take the strain off you.  From stand-alone display panels to full exhibition stands, Footprint can source everything for you.  Plus, if your key media are going to be attending an event, we will visit on your behalf, creating purpose-written press packs and getting your message across to journalists face to face.

Although many companies believe that they know how they are perceived by their customers, often the reality can be quite different.  Footprint can help you to find out what your customers really think to help you further develop your business and continue to meet the needs of all your customers.

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Once you have undertaken a customer satisfaction audit, how do you use the research?  Footprint will work closely with you to implement changes to make sure that you address their concerns to make your business truly customer-focussed. 

Organisations with fee-paying members need to make sure that they continue to meet their members' needs to retain the business, from health clubs to trade associations.  Footprint can help you to not only keep your existing members happy, but also to grow the business further.

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