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Footprint Newsroom
| Client: |
English Heritage (West Midlands) |
| Issue date: |
24 July 2011 |
Roaring Success for Roman Town House
With the housing market continuing to be in a slump, the number of people viewing new homes around the West Midlands is at one of its lowest ebbs. However, one new-build show home that is bucking the trend has welcomed over 33,500 viewers since it opened its doors in March, proving the Roman styling is still incredibly popular!
The Roman Town House at Wroxeter Roman City is a new-build home with a difference: constructed using traditional Roman techniques, materials and tools, the property is a recreation of the type of merchant-owned properties that would have stood in the city 1500 years ago. Amongst the luxury features are a fitted bathroom with copper bath, underfloor heating and a cold plunge pool, glass windows, dining room with mosaic floor and hand-painted wall frescos, servants’ quarters and even a retail outlet.
The property was constructed for Channel 4’s documentary, “Rome Wasn’t Built in a Day”, which aired earlier this year, and followed a team of 21st century builders as they embraced fifth-century construction technology to erect the house.
“We’ve been absolutely delighted with how the public have responded to the house; it really has put Wroxeter back on the map,” says head of visitor operations for English Heritage, Mark Badger. “Compared to the same period last year, our paying visitor numbers are up by a staggering 553%, which is superb not only for this site, but also for all the other hospitality businesses that are looking after the extra visitors the Town House has attracted. We’re very much looking forward to welcoming thousands more visitors over the summer.”
Wroxeter Roman City is open daily throughout the summer from 10.00am to 5.00pm. Admission prices are £4.80 for adults, £4.30 for concessions and £2.90 for children, or £12.50 for a family ticket (two adults and up to three children). English Heritage members get in free.
For more details, please call 01743 761330 or visit www.english-heritage.org.uk/wroxeter
ENDS
For further media information, or for tickets for a press visit to Wroxeter Roman City, please contact:
Jay Commins PRO – English Heritage (West Midlands)
Tel: 0113 251 5698
Mob: 07810 546567
Email: jay@fim.org.uk
The Roman Town House at Wroxeter Roman City is a new-build home with a difference: constructed using traditional Roman techniques, materials and tools, the property is a recreation of the type of merchant-owned properties that would have stood in the city 1500 years ago. Amongst the luxury features are a fitted bathroom with copper bath, underfloor heating and a cold plunge pool, glass windows, dining room with mosaic floor and hand-painted wall frescos, servants’ quarters and even a retail outlet.
The property was constructed for Channel 4’s documentary, “Rome Wasn’t Built in a Day”, which aired earlier this year, and followed a team of 21st century builders as they embraced fifth-century construction technology to erect the house.
“We’ve been absolutely delighted with how the public have responded to the house; it really has put Wroxeter back on the map,” says head of visitor operations for English Heritage, Mark Badger. “Compared to the same period last year, our paying visitor numbers are up by a staggering 553%, which is superb not only for this site, but also for all the other hospitality businesses that are looking after the extra visitors the Town House has attracted. We’re very much looking forward to welcoming thousands more visitors over the summer.”
Wroxeter Roman City is open daily throughout the summer from 10.00am to 5.00pm. Admission prices are £4.80 for adults, £4.30 for concessions and £2.90 for children, or £12.50 for a family ticket (two adults and up to three children). English Heritage members get in free.
For more details, please call 01743 761330 or visit www.english-heritage.org.uk/wroxeter
ENDS
For further media information, or for tickets for a press visit to Wroxeter Roman City, please contact:
Jay Commins PRO – English Heritage (West Midlands)
Tel: 0113 251 5698
Mob: 07810 546567
Email: jay@fim.org.uk