Footprint has been appointed to create a brand identity for a new bath time safety aid, called Tap Sock.

Invented by Harrogate mum, Lucy Dale, who grew weary of spending bath times trying to stop her little girl accidentally banging or burning herself on the taps, the Tap Sock literally works like a sock for the tap, cushioning the metal surface whilst providing a heat resistant layer.  For added safety, the Tap Sock’s deliberately no-frills design doesn’t feature any eye-catching pictures or bright colours that would attract children, which means that the logo and pack design have to work extra hard to give it a strong personality and shelf appeal.

As well as the design work, Footprint is also writing and creating a website (www.tapsock.com) and handling a national, consumer PR campaign to launch the new product.

For more information please contact Samantha Spencer at Footprint, 1200 Century Way, Thorpe Park, Leeds, LS15 8ZA.   Tel: 0113 251 5694.  Email: sam@fim.org.uk