Tourism
Industrial
Health
Footprint Newsroom
| Client: |
Footprint |
| Issue date: |
10 January 2011 |
Season launch
packs for visitor attractions for just £595 + VAT
With the country set to enjoy not only an extra Bank Holiday this April, but two consecutive four-day weekends thanks to the Royal Wedding, getting a good start to the season is going to be critical for many businesses like yours in the tourism sector.
Here’s an idea that will make every penny of your marketing spend go that much further and help drive your business forward throughout the rest of the year, too. We know it works because we do them year after year for a number of tourism clients with massive success. And journalists love them too – in fact, we are already getting requests in for them from our media contacts who have grown to rely on them as a valuable reference source throughout the year.
What we’re talking about is a Season Launch Pack. It contains information about your attraction and everything taking place there over the coming months and is sent to journalists locally, regionally and nationally, securing you coverage in the media throughout the year from just one piece of marketing activity.
What you get
We will:
• research and write a season launch news release
• prepare an event/diary date listing (with contact details and opening hours)
• create an online photolibrary and a photo CD (20 images maximum from high res jpegs supplied by you)
• create press passes (50-100 maximum)
• research and compile a target media list*
• distribute the season launch pack to the media target list using a combination of email and post**
• supply an electronic copy of the season launch pack for your website
• post your news release on the well-visited News page on the Footprint website
You get all this for just £595*** plus VAT, including a free telephone briefing meeting plus contact by phone and email whilst the work is ongoing.
As many of your competitors scale their marketing back, don’t miss the chance to turn this to your biggest advantage. We have specialised in the tourism and leisure market for the last 10 years, working for some of the top names in the industry including English Heritage, British Waterways and the Shakespeare Birthplace Trust, which means we have an in-built head start in understanding many of the key issues necessary to make a communications project successful and ensure that you get the results you need.
Good marketing doesn’t need to cost the earth, if just needs to be well targeted, well planned, well executed and help increase your bottom line – which is exactly what the Season Launch Pack does.
For a free no obligation chat, call 0113 251 5698 or email jay@fim.org.uk
Here’s an idea that will make every penny of your marketing spend go that much further and help drive your business forward throughout the rest of the year, too. We know it works because we do them year after year for a number of tourism clients with massive success. And journalists love them too – in fact, we are already getting requests in for them from our media contacts who have grown to rely on them as a valuable reference source throughout the year.
What we’re talking about is a Season Launch Pack. It contains information about your attraction and everything taking place there over the coming months and is sent to journalists locally, regionally and nationally, securing you coverage in the media throughout the year from just one piece of marketing activity.
What you get
We will:
• research and write a season launch news release
• prepare an event/diary date listing (with contact details and opening hours)
• create an online photolibrary and a photo CD (20 images maximum from high res jpegs supplied by you)
• create press passes (50-100 maximum)
• research and compile a target media list*
• distribute the season launch pack to the media target list using a combination of email and post**
• supply an electronic copy of the season launch pack for your website
• post your news release on the well-visited News page on the Footprint website
You get all this for just £595*** plus VAT, including a free telephone briefing meeting plus contact by phone and email whilst the work is ongoing.
As many of your competitors scale their marketing back, don’t miss the chance to turn this to your biggest advantage. We have specialised in the tourism and leisure market for the last 10 years, working for some of the top names in the industry including English Heritage, British Waterways and the Shakespeare Birthplace Trust, which means we have an in-built head start in understanding many of the key issues necessary to make a communications project successful and ensure that you get the results you need.
Good marketing doesn’t need to cost the earth, if just needs to be well targeted, well planned, well executed and help increase your bottom line – which is exactly what the Season Launch Pack does.
For a free no obligation chat, call 0113 251 5698 or email jay@fim.org.uk
* The
media target list would typically include some or all of the following
depending on the nature and size of your attraction:
- National travel editors - press
- Regional travel editors (nationwide) – press
- Local daily newspapers
- Local weekly newspapers
- Local regional interest magazines
- Listings and what’s on writers at national
and regional press
- Consumer magazines eg women’s, family,
children’s, etc
- Freelance travel writers
- Guild of travel writers
- Online publications
** The cost of any postage and
materials would be quoted and agreed in advance.
***
For single site attractions only; multi-site attractions quoted
separately.