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Case study - Spectrum, the Shouksmiths newsletter

It’s a Family Affair

When the well-established building services company Shouksmiths approached us they had three distinct aims in mind: to raise awareness among existing customers of all the services they offered, to change outmoded perceptions of the company, and to cross-sell their various heating, plumbing, ventilation, maintenance and electrical services divisions.  The resulting, regularly produced ‘Spectrum’ newsletter provides a perfect vehicle for achieving all three aims as well as promoting the strong heritage of this successful group, now with a sixth generation family member involved in the business.