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Case study - Rawcliffes advertising OH NO, NOT BACK TO SCHOOL!The most important time for a school-age child often takes place in August, when parents have to buy schoolwear and sportswear ready for the start of the new school year. Footprint has worked with Rawcliffes Intersport for a number of years to make this a more pleasant experience for stressed-out parents, with many in-store incentives and advertising offers to buy early and get some great bargains. Footprint has planned and devised the company’s advertising campaigns, linked with competitions in local papers for the numerous Rawcliffes Intersport stores across the north of England, and achieved coverage far beyond the size of the company when compared with the big multiple retailers fighting for the same space.
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