brochures

Case study - Customer mailings

Maintaining contact with the hotel’s previous, and potential, guests and keeping them up-to-date with developments - before, during and after its refurbishment - has been almost a full-time job in itself for Footprint!  As well as, writing and fulfilling a series of mailings to named individuals, Footprint designed and wrote an auto-run presentation and commissioned production of CD Rom business cards to be used for a trade mailing.  Footprint has also created and run email mailings based on a postcard style design that allows photographs and copy to be used to maximum effect.   This has been an innovative and effective way of opening direct lines of communication with journalists too.