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Case study - The Bridge campaign

When Dr. Oetker was looking for an event to promote its Pizza Ristorante product, Footprint devised a series of events that would guarantee pre-publicity whilst remaining loyal to the brand core values and the TV advertising campaign.

The TV ad features a couple enjoying an intimate dinner with a twist - at the end of the ad, the camera zooms out to reveal that they are actually dining on a bridge.  Footprint recreated this on seven bridges all over the UK, working with local press and radio to find the most romantic couples in each area.

Despite sub-zero temperatures on the night, the couples enjoyed their experience, with one luck couple being crowned the most romantic in the country, winning a trip to Venice.